Importance of Animation

Importance Of Video Animation In Graphic Designing.

Just like graphic designing, Video Animation has created its own space in the field of Arts & Designing. The first film-based animation dates back in 1906, made by J. Stuart Blackton for New York’s pioneering Vitagraph Company. Its initial roots are in the year 1888, when Charles-Émile Reynaud, who developed his projection praxinoscope into the Théâtre Optique, which was patented in December. It featured transparent hand-painted colorful pictures on a long, perforated strip wound between two spools.

Motion Graphics in simple words is great way of storytelling, which combines graphic design and animation. Video animation is proved to be more memorable than the static images, as animation includes auditory receptors along with simple visual elements like text, shapes or images to communicate ideas.

The appeal of cool motion graphics animation for brand apps and web platforms is that it conveys a lot of information in a brief, straightforward, visually appealing video while showcasing complex images, ideas, and concepts. As a result, it aids in quickly delivering a message and effortlessly grabbing and holding the attention of the viewer. Any field you choose, including business, marketing, IT solutions, the film industry, education, healthcare, social networks, or entertainment, can benefit from excellent animation design.

Applying animation in your design can help you increase brand recognition, pique people's interest in what you're doing etc. They are easily memorable. Video Animation has following benefits :-

- No language barrier.
Video animation does not need any language to convey it’s message. It can convey the message through the graphics, with or without the music.

- Scope for endless creativity.
One can use limitless creativity while animating videos. There are no barriers in terms of creating something. You can allow your ideas to shape your videos, however the way you want.

- Vast sharing possibilities.
Videos are a medium which has an ability to reach to a vast audience. People usually share something which find fascinating. So it can reach more and more audience.

- Attracts more traffic.
Video animation are helpful in attract traffic. After it gets shared, people will get to know about it, which will attract more people.

- Boosts brand promotion.
Video animation helps in boosting brand promotion. As static images are not that effective in certain matters, animated videos are able to cover those gaps. Hence they are effective in brand promoting.
These are just a few benefits mentioned here, the list goes on further. There comes a new trend with each passing month, each one with new benefits and new challenges.
As the time passes, there come new add-ons. Video-animation is one of them and there are a lot more updates coming up in this field, which may or may not be proved as revolutionary.