INTRODUCTION

Sirine, a body wax brand, approached us for a complete rebrand to better connect with today’s beauty-conscious audience. We crafted a refined visual identity — from a sleek, feminine logo to minimalist, elegant packaging that reflects smoothness, confidence, and care. The result is a fresh, premium look that stands out on shelves and resonates deeply with modern consumers

Asense Branding Decided To Design A Feminine Logo As It Is A Cosmetic Brand. The Logo Type Used Here Is Typography Along Suitable Elements Like Botanical Pattern. It Gives The Logo A Good Appeal.

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Sirine emerged with a refreshed brand identity that speaks directly to its target market.The new look has elevated brand perception and created a cohesive visual language that sets it apart in the personal care space.

“Our goal was to give Sirine a brand identity that feels as smooth and confident as the experience it offers — and we did just that.”

PROFESSIONAL
MEETS PREMIUM

We positioned Sirine’s liposoluble waxes to resonate with both salon professionals and discerning at-home users. The packaging design features clean lines, refined fonts, and a tactile, modern finish that communicates quality at first glance.

By using metallic accents and structured layouts, we struck a balance between clinical efficiency and luxurious appeal — making the product feel both trustworthy and indulgent. Whether it’s on a salon shelf or in a personal beauty kit, the design delivers a premium look that aligns with expert performance.

Liposoluble wax is oil soluble and are made up of natural resin extracts and vegetable oil. They are colophony free. Liposoluble wax is formulated for painless waxing which helps in reducing pain. It reduces the risk of ingrown hair as well as redness and skin blemishes.

COLOR

We crafted a color-coded identity for Sirine’s liposoluble waxes, where each flavor is visually represented through nature-inspired hues and subtle graphic elements. This approach ensures easy recognition, emotional appeal, and a cohesive yet distinct presence across the full range.

FRESH & FUNCTIONAL

We designed Sirine’s hydrosoluble wax packaging to reflect the product’s refreshment.The design focuses on clarity and comfort — from clearly labeled variants to intuitive product information placement. This approach makes the range approachable for first-time users while maintaining a polished look that professionals trust.

“It’s not just about looking clean — it’s about feeling clean, inside and out.”

COLOR

We used cool, fresh tones to echo the water-based purity of hydrosoluble waxes, carrying its own soft, refreshing shade.
The visual system reinforces product benefits while helping users quickly identify their preferred formula,
all within a clean, unified aesthetic.

White Chocolate

Green apple

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D-tan

Beyond Waxing – Expanding the Brand Experience

As Sirine introduced After-Wax Care and Stripless Peel-Off Wax, we extended the brand language with tailored packaging solutions.For after-wax products, we used soft pastels and minimal layouts to express calm, care, and skin recovery.For stripless wax, we introduced bold colors and sleek graphics to reflect a mess-free, modern waxing experience.Each design feels distinct, yet seamlessly connected to the core Sirine identity.

“From smooth results to smooth design.”