Your product has three seconds. This is approximately the time your potential customer’s eyes spend on a shelf before choosing to pick the product, ignore it, or go for another offer. In such a short time, the packaging needs to convey the message. No sales pitch, advertisement, or discount promo can help a product that may appear uninteresting during those critical seconds.
Therefore, it doesn’t make sense to ask whether you need high-quality packaging design. Instead, you should be wondering who is able to design it for you. While this question sounds simple, the answer may not be straightforward. Not all packaging design services that can say they offer packaging design services can understand your brand, customers, or the market.
At Asense Branding, as a product packaging design agency, our packaging experts have developed packaging designs for spice brands, pump producers, tea companies, and many more, which has allowed us to differentiate a quality packaging company from a mediocre one. Here is what you need to look for before signing a contract with the packaging design agency.
A beautiful box cannot substitute for a strategic box. The right agency should evaluate your brand persona, its competitors, and customers before heading to a design program. If a studio starts using colors and fonts before understanding your brand strategy, that is a bad indication. The packaging is not just an ornament, but rather a tool that needs to rest on a strong brand platform.
Anybody can create a beautiful rendered custom packaging design. What you really need to look at is how what they produced actually looks in stores. Review their portfolio and check if the packaging design uses different designs or whether they all follow the same pattern. Variety usually means real creative thinking and not just copy-pasting processes.
When creating your packaging, it should look like a natural extension of your logo and overall visual identity. It should never seem like an independent assignment. A competent agency would allow you to unify your logo with your packaging and identity design so that every piece of collateral you have, from your business card to your product box, looks like it belongs to the same brand. You can work with our packaging consultants at Asense and get your logos designed.
Packaging does not usually exist in a vacuum. Chances are that you will need brochures, catalogs of products, and point-of-sale materials at some point. Partnering with a packaging company that provides comprehensive branding services together with print and collateral design reduces the number of suppliers you have to deal with and ensures that all pieces of your collateral are visually coherent. Our team consists of packaging consultants who will offer you 360° branding assistance.
Before making a big investment in printing, you ought to see the exact custom packaging design of your boxes. A good company will provide you with a 3D design to create realistic visualizations so that you can detect issues with layout, colors, or proportions before having thousands of items printed.
Great designs do half of the job. The words on your packaging, including taglines, product descriptions, and even the tone of your ingredients list, have to be of a consistent brand voice. A company that has good skills in content writing and brand storytelling is able to ensure that your packaging looks good and works well at the same time.
Your package is getting photographed, unboxed, and shared online. Agencies that provide services such as digital marketing know how the package adds value online rather than just in-store, and that is becoming a huge factor for brands that sell their products via e-commerce or that are influenced by influencers.
Testimonials reveal how agencies work, not only their promises. Spend a little time reading the clients’ feedback about how past clients had gone through the entire process, time spent, and results achieved. Good long-term relationships with clients are good evidence of how a packaging design services can be trusted and how it will deliver good results.
The best packaging design firm will not go missing after the brief has been provided. The agency will ask questions, show what has been done, and treat you like a creative partner instead of filling out a form. In case the agency team distantly communicates with you during the first calls, it will be the case throughout the whole project.
Finding the right packaging design agency involves more than just selecting the one who can create an attractive box. You will need a partner who understands your brand well enough to be able to design a package that not only distinguishes your product on overcrowded shelves but also reaches customers.
As a product packaging design agency, we know from our own experience that there is much more to good packaging than just being aesthetically appealing. If you need help developing packaging that will highlight your product's best features, let us and our packaging experts know, and we will create something that really stands out. Contact the Asense team now!
Q: What is the typical price of packaging design?
The price can vary greatly depending on the number of products, complexity, and whether 3D models or print support are included. It would be wise to get a specific estimate based on your needs rather than comparing prices rigidly.
Q: What is the duration of the packaging design process?
The packaging design process usually lasts between two and four weeks, depending on the number of changes and whether the agency does the strategy from scratch.
Q: Can one agency offer branding and packaging services at the same time?
Yes, and this is actually a better option. A company offering branding, packaging, and marketing services together will keep the visual identity of its client intact rather than diluted by several service providers.
Q: What information should I prepare before contacting a packaging design agency?
Have your product details, target audience, competitor references, and any existing brand guidelines ready. The more context you share upfront, the faster and more accurate the design process will be.
