McDonald's, it's legendary logo and branding

McDonalds: The fast-food restaurant chain that revolutionized the restaurant industry.

McDonalds was once a single burger joint. Now its worth $106.4 Billion and is the world’s 9th most valuable brand. McDonald’s dominates the world of fast food.

The restaurant chain was founded in 1940, starting out as a simple hamburger stand. But once Ray Kruc got involved, the entire brand got a facelift.

Much like the restaurant and food itself, the McDonald’s logo is infamous.

The iconic golden arches in the shape of an “m” were inspired by the architectural arches that structured the first McDonald’s restaurants.

The first thing you notice when you pull up to a McDonald’s restaurant are those big, strong golden arches. These arches symbolize stability, a place where customers can relax and enjoy a burger after a blistering day at work.

The logo is recognized by three-year-old toddlers. This is quite literally, the gold standard (pun intended) of the effectiveness that simplicity breeds in logo design. Consumers remember brand symbols with the fewest elements.

There’s no denying the power and authority that radiate off of them. This minimalist design doesn’t lose impact for its simplicity. On the contrary, it adds depth and resolve to the design and the brand as a whole.

The logo has changed several times over the years. The first logo design was in 1940. When the ’60s came around McDonald’s wanted to simplify their logo and work on branding the business. Choosing the golden arches as the logo was brilliant and a key move to brand the fast-food restaurant.

The logo is famous everywhere. If we pay attention we can observe that many other designers got inspired from this logo and there are various McD logo replicas , which are used at several places.

By this we can easily understand the importance of logo designers as well the strong impact of some logos which were created long ago yet they are recognised by Toddlers to Seniors.

We, the people behind the scenes fill up the gaps , be it branding, logo designing, content writing or advertisement! We , the silent performers work the curtain , the work which creates a strong and irreplaceble impact.