Think about the last five brands you saw today. You probably didn't read their names when you first saw the logos. A swoosh. A bitten apple. A golden arch. Logos communicate before words do, and that’s why it is so important to pick the right one. This is the reason that your company needs logo design services.
The problem is that there isn't just one “type” of logo, which is where business owners struggle. There are a few distinctive types of logos, and each is suited to a different business, industry, or personality. Therefore, if you choose the wrong logo for your brand, you can end up being confusing and forgettable. On the other hand, if you get the right logo, people remember your brand before they even understand what you sell!
Here at Asense Branding, a logo design agency in Rajkot, it is one of the things that we do daily. Therefore, we hope that the following article will help you to understand the most widely used types of logos.
A custom logo design can not be identical or similar for different brands. Depending on the industry of the business and its name as well as personality, one of the different styles in logos, if not all of them, will prove more fitting than all of them to the business in question.
A wordmark is simply your business name, styled in a distinctive font. Think Google, Coca-Cola, or Visa. This style works best when your business name is short, catchy, and easy to say out loud. It's a smart pick for new brands that want to build strong name recognition from day one, since every time someone sees the logo, they're also reading (and remembering) your name.
If your business logo design name is long or has multiple words, a lettermark can help. This style uses your initials like HBO or CNN turned into a clean, memorable mark. It's a great option for established companies or businesses with long names that want something short and stamp-like for packaging, uniforms, or social media icons where space is tight.
An image mark is an identifiable visual image, such as Twitter's bird or the Apple brand. This technique is effective if your brand is already established because people can recognize the image alone. On the other hand, it can be risky for new businesses as people need to associate the symbol with their name first.
Unlike a real object, abstract logos utilize an abstract form to represent a brand, such as the circle of Pepsi or the stripes of Adidas. This kind of logo is suitable for communicating ideas or feelings (like innovation, movement, or trust) instead of an object. In addition, abstract logos allow adapting to various industries easily.
In a logo with a character, the business name will be represented by a character, for example, Tony the Tiger of Kellogg’s products. This type of logo implies more accessibility and coziness, and is usually used in spheres related to families, food, and sports. Such logos may be out of place in more serious areas, i.e., in law and finance.
This type of logo combines a brand symbol with its name, showing the merits of both variants. This is one of the most typical types. Even when a trademark becomes popular, the name can be read and associated with a logo. Many of the minimalist logo created by our company for our clients had this design.
One of the logo styles is an emblem logo that represents the name of the business within the symbol, badge, or seal. The names of Starbucks or Harley-Davidson can be brought to the fore. This style depicts the tradition, trustworthiness, and extensive experience of a brand, and that is the reason why it can be of great necessity for government agencies, universities, car manufacturers, and companies that represent age-old businesses. The only thing one should bear in mind about emblem logos is that they can incorporate various details and therefore, it doesn’t work well in case the logo needs to be small in size.
There are no universal guidelines here; instead, there are some essential issues that deserve consideration.
Ultimately, designing a logo in at least near isolation would make no sense whatsoever. Although a logo is only a small part of the design process, it needs to be combined with other branding elements such as colors, packaging, tones, and printing materials. For this reason, it makes sense to start with developing a brand strategy before beginning the process of creating the logo.
A logo is usually the first impression made by your business in front of the client. If you are not aware of what would suit your business the best, you do not have to struggle all by yourself.
Anything from logo making to 3D visualization, marketing of digital media, and creation of content imbued with brand voice is taken care of by Asense Branding logo design agency in Rajkot, helping businesses in creating stories out of ideas. Are you ready to design a logo that represents your business perfectly? Contact the logo design services team now for your custom logo design!
1. What is the most common type of logo design?
Combination marks are the most common logos because they incorporate both the name of the business as well as graphics. Therefore, even if a company is not yet popular, its logo will still be easily identifiable.
2. Which logo style is best for a new business?
Wordmarks and combination marks are suitable for start-ups, considering their ability to keep the name of the company easily recognizable.
3. Can I change my logo style later as my business grows?
Yes. Many famous logos that currently consist of only an icon or just letters originally started as combination marks, including the logos of Starbucks and Nike.
4. Do I need a professional designer to choose the right logo style?
There is no necessity of hiring a professional designer; however, due to his or her industry knowledge and experience, as well as an outside perspective, a professional can help a business significantly.
